WILLY BOGNER MEETS SIR DAVID CHIPPERFIELD

WILLY BOGNER MEETS SIR DAVID CHIPPERFIELD

Scaffolds, crane and concrete. The luxurious Palais Varnhagen designed by the internationally renowned star architect Sir David Chipperfield is nearing completion.The fashion label Bogner took advantage of the fine address for its recent photo shoot. The Spanish star photographer Daniel Riera, who has worked for many well-known labels and countless prominent faces, climbed up the highest scaffolding to scan the current collection of Willy Bogner. The construction - developed by the Artprojekt Group - in the heart of Berlin served as a spectacular backdrop: the model, otherwise seen on covers of international fashion magazines, posed as an "architect" – during ongoing building operations. Thus even the construction workers became an integral part of the photographic works. See further impressions and a video further down the page.

Willy Bogner meets Sir David Chipperfield

At the construction site of "Palais Varnhagen" - a joint project of the Artprojekt Group (Berlin) and Baywobau (Munich) - an internationally casted photo shoot for a Willy Bogner campaign took place last weekend. The entities in the luxury segment - located in a prime central location in Berlin - were designed by the internationally renowned star architect Sir David Chipperfield and are nearing completion. The fashion label Bogner accesses this context for the presentation of the new collection and caused contrast at the construction site.
Scaffolds, crane and concrete. The Spanish star photographer Daniel Riera, who has worked for many well-known labels and countless prominent faces, used this background to exhibit the cooperation of Willy Bogner and David Chipperfield. The imposing construction in the heart of Berlin served as a spectacular backdrop: the model, otherwise seen on covers of international fashion magazines, posed as an "architect" on ladders and between metal grids – during ongoing building operations. Thus even the construction workers became an integral part of the photographic works.
A luxurious residential building at the highest level is being constructed at Französiche Straße 56-60. A total of 54 units guarantee international top-class architecture, because the "Salon Apartments" as well as the penthouses all bear signature of David Chipperfield.
By the Willy Bogner campaign, appearing in July, the premises of the "Palais Varnhagen" are already - in the final shell construction phase - filled with the exclusivity that should inspire the buyers even after the completion of the project. 95% of the units are already sold.

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